BAR ArchitectsStrategy
Brand Identity
Visual Language
Tonality & Communication
Livery & Collateral
BAR has the architectural chops, just none of the ego. The challenge? Stand out in a buttoned-up industry, attract like-minded talent and win over a new generation of clients without losing the trust of the old guard.
The answer was to ditch the corporate speak, challenge convention and put personality front and centre. Because buildings are serious business. Architects? Not always.
Bold pink. Big type. Stretched logos. Graphic elements with a little attitude. The identity breaks away from architectural convention to create a brand that’s confident, disruptive and impossible to mistake for anyone else.
Professional, without the predictability. Expressive, without the ego.
A brand that proves you can be bloody good at what you do and still be good to work with. BAR is architecture with expertise, personality and a refreshing lack of self-importance.
BAR Architects. Architecture without the ego.
