café beyritz

Brand Identity
Visual Language
Livery & Collateral

A sign for Café Beyritz featuring a black background with white text, and a white awning with a crest and website URL.
A black plate with a gray cloth napkin folded and wrapped with a gold band, accompanied by gold-colored fork and knife on a black surface.

Café Beyritz is a fine dining establishment with a clear and compelling proposition: sophisticated dining without pretension. Inspired by the cosmopolitan warmth of Beirut's legendary café culture where old-world elegance meets effortless conviviality, the restaurant occupies a considered space between neighbourhood favourite and destination dining.

Café Beyritz logo featuring a heraldic crest with two lions, a shield divided into four sections, and the store name 'Café Beyritz' beneath.
Person holding a blue dinner menu at a table with glasses of red wine and bottles, with a white tablecloth.

The restaurant is not trying to be exclusive. It is trying to be exceptional. Regulars feel as at home here as first-time guests on a special occasion. The staff are knowledgeable without being formal. The food is carefully composed without being inaccessible. The environment is beautiful without being cold.

Visually, the brand occupies the territory of a distinguished European brasserie, one with genuine heritage, not manufactured nostalgia. Navy, gold, and warm neutrals. Crests, crowns and heraldic motifs that feel earned rather than decorative. Typography that is literary and refined.

Close-up of a person wearing a white chef's jacket and a beige apron with 'Café Beyritz' logo, against a neutral background.
The storefront of Café Beyritz with a large glass window showing inside lighting fixtures, a table with a vase of flowers, and two wicker chairs outside. The café's signs display the name, opening hours, and contact information.

The Café Beyritz visual identity is built around a core tension: the weight of tradition and the lightness of great hospitality. Every element from the heraldic crest to the hand-weight of the menu card communicate that this is a place of genuine quality.

A smiling male chef in a white chef's hat and white uniform, wearing a brown apron with the words "Café Beyritz" and an emblem, standing in a busy kitchen.
A printed menu from Café Beyritz resting on a wooden table with a black and white cover, featuring a wrapped napkin, a gold fork, and knife, and the text 'Come sit, your table is set'.
Bar counter with a sign that says, 'Have a drink while you wait to be seated,' and various bar tools like shakers, glasses, and bottles of alcohol in the background.
Two restaurant staff members standing behind a bar counter; man wearing a white chef's coat with 'Cafe Beyritz' embroidered on it and a dark apron, woman wearing a white shirt with 'Cafe Beyritz' and a red apron, both with arms at their sides, in a dimly lit restaurant or bar setting.
Inspirational quote about a world-class table against a black background
A dark blue crown icon with a simple, stylized design.
A laptop on a wooden table displaying a website for Cafe Beyritz with an image of a waiter serving food, and a blurred background of a dining setting with candles and plates.
A business card for Cafe Beyritz with contact information, placed on a beige satin fabric background.
Three mobile restaurant menus side by side, each with different color schemes and sections for breakfast, lunch, salads, starters, mains, and desserts.
Urban street scene at dusk with a lit digital advertisement showing a chef pouring water, accompanied by a quote about punctuation, and a logo for Cafe Beyritz.

Select Works

A young girl in headphones raising her hand during an online class with a teacher on her laptop.
Silhouette of a man in front of a lit screen displaying blue and yellow gradient colors.
A blue semi-truck driving on a winding mountain road during daytime, with green hills and a partly cloudy sky in the background.