Octo

Brand Identity
Visual Language
Tonality & Communication
Livery & Collateral

Three blurred figures of women in black dresses holding hands, viewed from below and backlit, creating a high-contrast, abstract silhouette.

Octo is a premium audio brand inspired by the intelligence, adaptability and fluid movement of the octopus. More than a speaker, it's a sculptural object designed to create an immersive 360° listening experience where technology, design and emotion come together.

Logo of Octo, a sound technology company, with the tagline sound without limits.
Living room with wooden wall paneling, black speaker, books on a table, a lamp, and a patterned carpet.
A person holding a smartphone showing an audio editing app with various controls and sliders, against a plain light background.
A person in beige clothing appears to be running or in motion, with a blurred effect emphasizing movement, against a plain white background.

The goal was to create a contemporary visual identity that reflects the product's innovative design and positions Octo as a premium lifestyle brand. The identity needed to feel intelligent and refined while expressing movement, curiosity and limitless sound across product, digital and print applications.

Black circular logo with stylized letter 'O' and a swirl design around it.

Inspired by the octopus without being literal, the visual language uses soft gradients, organic forms and a sense of movement to capture how sound flows, surrounds and transforms. Clean typography, minimal layouts and a flexible colour palette create a premium aesthetic that feels both expressive and meticulously crafted. Every element of the identity is designed to be adaptable and responsive, reflecting the fluid nature of sound while creating an immersive experience that engages every sense.

Line drawing of hands holding a phone and a round mirror, with pink highlights.
A product packaging box, a spherical speaker, a wooden stand, and a black tray arranged in a vertical line, with the box at the top and the tray at the bottom.
Open magazine displaying an article about Octo with a large image of a human figure in a stretching pose and white background.
Laptop displaying a website with a woman with voluminous curly hair, closed eyes, and a serene expression. The background has warm tones with the phrase "experience is limitless."
Laptop screen displaying a webpage about a speaker product with a modern design, featuring a spherical speaker mounted on a wooden stand and pink background with text.
A modern speaker with a white body and metallic front, mounted on a wooden stand, on a marble surface in a bright and airy living room with large windows, sheer curtains, and a vase of white flowers.

The result is a cohesive identity system that balances innovation with simplicity, positioning Octo as more than a speaker—it's a design object that celebrates intelligent design, fluid movement and sensory immersion. The brand is defined not only by the technology it contains, but by the moments it creates.

Octo is sound without limits.

Line drawing of a person holding a smartphone in one hand and a camera in the other, with the devices' screens and dials visible.
Multiple digital devices and screens displaying social media posts and advertisements related to audio technology, music, and entertainment
Set of five mobile phone screens showing different interfaces of the Octo music app, with a logo and various music control features.

Select Works

Black male and female waiter with coloured aprons
Guy in an immersive lighting experience.
AR Transport boxes and packaging for all logistic needs